Ad Budget Planner
Turn a budget into daily spend, a conversion target and a channel split.
- Free
- No sign-up
- Values stay in your browser
Ad Budget Planner
Inputs
Clicks and conversion
Your own account's recent average.
Share of clicks that turn into a sale.
Channel split
Result
Enter your budget and campaign length to get the daily budget. Add a target, a cost per click and a conversion rate to unlock the projections.
- Daily budget
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- Weekly spend
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- Conversions at target CPA
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- Conversions per day
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- Revenue at your average order value
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- ROAS your target CPA implies
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- Revenue needed for target ROAS
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- Orders needed
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- Most you can pay per order
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- Estimated clicks
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Scenarios
| Scenario | Conversions | CPA | ROAS |
|---|
By channel (total · daily)
How do you calculate a daily ad budget?
Divide the total budget by the number of days. Divide it by your target CPA to see how many conversions that budget is aiming for.
Daily budget Total budget ÷ Days
Conversions at target CPA Total budget ÷ Target CPA
Frequently asked questions
How much should I spend on ads each month?
There is no single right amount. A practical starting point is your target number of conversions multiplied by the highest CPA you can afford: aiming for 100 sales a month at no more than 25 per sale puts the budget around 2,500. The Ad Profitability Calculator gives you that affordable CPA.
Should I plan around a target CPA or a target ROAS?
If your products are similarly priced, a CPA target is simple and clear. If basket values vary a lot, a ROAS target works better because it measures return against the value of each sale. Enter your average order value and the planner converts one into the other.
Where do I find my conversion rate?
In your ad platform or analytics tool, divide the number of sales in a period by the ad clicks in the same period. For the scenarios, use the lowest and highest rates of your last few months.
How should I split the budget between channels?
Which channel is more efficient depends on your own data, so the planner asks you to set the shares. One starting approach is to give the largest share to the channel with the lowest recent CPA and keep the others running on a small test budget.
From a budget sheet to a plan that runs.
Planning keeps the period, the channels and your pace together, and every item records why it was added to the plan.