Blog
Ad and content production for e-commerce brands
Step-by-step articles on brand voice, channel formats, product video, ad setup and publishing cadence. Written by the Reachype team; every article is read before it goes live.
How to make an Instagram Reels video for an ikas store
A step-by-step workflow to turn any ikas product into an Instagram Reels ad: plan your hook, pull assets, script beats, assemble vertical, and publish with confidence.
Why we price in credits
An image, a video scene and a research report do not cost the same to produce. A single monthly quota hides that; credits are forced to show it.
One idea, nine aspect ratios
Re-cropping the same campaign for every channel is not a design task. It is a production mistake, and moving format to the front of the flow removes it.
Cadence beats volume
Three posts a week that stop in week six are worse than one post a week that runs for a year. Build the calendar around that.
What automated market research can and cannot tell you
A competitor analysis produced in an hour can be a real input — as long as it shows its sources and says what it does not know.
AI video is built scene by scene
One prompt does not produce an ad. What produces an ad is a written script whose scenes are generated separately and then cut together.
Your brand voice is not a brief
If you re-explain your tone on every campaign, the problem is not the agency — it is that the brand was never defined once.