Spend and conversions
Measures Period totals and the change against the previous period
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Dashboards
See what is working before you spend more.
Start from a ready-made dashboard or build your own block by block. Blocks come from a library of things that state what they measure, not from a chart picker.
- The problem
- The ad panel, the publishing panel and the spreadsheet report three different numbers, and which period each belongs to is anyone's guess.
- What you get
- One screen where channel-by-channel performance reads straight, and a block that cannot be filled is hidden with its reason.
Block library
Not a chart picker. A library that says what each block measures.
Building a panel never asks "bar or line". A block is named after the thing it measures, and the connection feeding it is printed on the card.
The gap rule
A week nobody measured is not a zero.
If a channel returned no data for that week, the panel does not draw a zero — it leaves the week empty and says so. That is the difference between "the campaign stopped" and "the measurement never arrived", and it is the difference that misdirects a budget.
How it works
- 01 Ad and app store data on the same dashboard
- 02 A block it cannot fill is hidden with its reason, never zeroed
- 03 A day nobody measured stays a gap, not a zero
- 04 A block library that states what it measures, not a chart picker
Block coverage
A block it cannot fill is hidden, with the reason in its place.
Every block declares the fields it needs, and the panel decides whether the connected accounts supply them. There are three outcomes, and all three are visible.
You preview the templates on sample data; your project's dashboards show only data from the accounts you connect.
Dashboards
Eleven tools, one account, one brand book.
You don't have to decide which one to start with — they are all inside the same workspace.
Trial credits come with the account.
