Influencer Campaign Calculator
Work out the true cost of a creator partnership and its CPM, CPA and ROAS.
- Free
- No sign-up
- Values stay in your browser
Influencer Campaign Calculator
Inputs
What they cost you, not their retail price.
Shoot, editing, agency fee.
Results (what you know)
From the content's own insights.
Link or story-link clicks.
Tracked with a discount code or tracking link.
Profitability
For the break-even figures.
For break-even orders when sales are not entered.
Result
Enter the creator fee and your other costs. Add impressions, clicks and sales and the matching metrics appear.
- Total campaign cost
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- Cost per 1,000 impressions (CPM)
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- Cost per click (CPC)
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- Click-through rate
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- Cost per sale (CPA)
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- Conversion rate
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- ROAS
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- Gross profit left after the campaign
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- Revenue needed to break even
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- Orders needed to break even
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How do you measure an influencer campaign's return?
Add up the fee, products, shipping and production, then divide that cost by impressions, clicks and sales. Only the results you know are used.
Total cost Fee + Products + Shipping + Production + Other
CPM Total cost ÷ Impressions × 1,000
Frequently asked questions
What is a good CPM for influencer marketing?
It varies too much by industry, platform and format for one right number. The fairest comparison is the CPM and CPA of the paid ads you ran in the same period: if the creator's content brings more sales at a similar cost, the partnership is working.
Should gifted products count as a cost?
Yes. Products you send cost you what you paid for them, so even unpaid partnerships have a cost. Enter them at purchase or production cost, not retail price.
Can I estimate results from follower count?
Follower count does not tell you how many people will see the content. This calculator uses the content's real insights instead of estimates; before you agree a deal, ask the creator for impressions and reach on past posts.
How should I track sales from a creator?
Give each creator their own discount code or UTM-tagged link. That ties sales to the campaign so CPA and ROAS can be calculated reliably.
From one partnership to the whole period's plan.
Planning keeps the period and the channels together; content shows on the calendar, and why each item was added is written in the plan.