Reachype Brand book
Describe your brand once; every piece speaks the same way.
Define your tone, audience, colours and phrases to avoid once, in the brand book's 12 questions. Every visual, video and line of copy made in Reachype starts from that definition.
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12 questions, once.
Fill them in any order. Words you never want used are part of the definition; production leaves them out, and you never write a tone note in a brief again.
Luméa Brand book
12 of 12 questions answered
- Tone
- Calm, simple, warm
- Audience
- 25–40, after a simple skincare routine
- Avoid
- “Miracle”, “flawless”, exclamation marks
- Visual language
- Natural light, stone and leaves, plenty of space
- Type
- Serif headlines, plain body text
- Palette
- Cream Sand Sage Ink
The same look in every format.
Story, post, banner or email: your colours, your font preference and your voice stay the same in every format.
- Story 9:16
- Post 1:1
- Banner 16:9
A brand that stays itself
Take your marketing to the next level.
Open your account and plan your first campaign today. If you'd like our team to run your marketing, we'll call you.