Planning
A plan should produce moves, not paragraphs.
Pick a period, and weekly cadence per channel is worked out from a single ratio. The plan comes out as "we saw this signal, do this", with the reason each item is on it written on the plan.
- The problem
- A strategy document gets written and never opened again; this week's content becomes whatever last week's was.
- What you get
- A plan that shows what is scheduled, what is done and what is late across the whole period — with its reasoning visible.
What one item looks like
Every item is a signal and the move that answers it.
The plan does not write paragraphs. It produces three-part items — "we saw this, do that, this is what went into the plan" — and the third part is what actually changed in the plan itself.
Cadence
Cadence per channel is computed from one rate.
Weekly cadence is not typed in channel by channel; it is derived from a single rate, and the unit is whatever that channel's unit is. So when the period stretches or shortens, the plan is recomputed rather than rewritten.
Production line
Where you are in the period, in one ring.
Planned content sits on the production line and each piece is in a state. The published share is written in the middle of the ring; so is anything overdue.
How it works
- Every item is a signal and the move that answers it
- Cadence per channel comes from one ratio
- Why something is on the plan is written on the plan
- What you publish comes back to the plan as evidence
Other tools in this step
See every toolPlanning
Eleven tools, one account, one brand book.
You don't have to decide which one to start with — they are all inside the same workspace.
Trial credits come with the account.
