You will turn a single Shopier product into a vertical Meta ad and publish it with a clean, trackable link. You will get a repeatable process you can run every week.
Pick one product and tighten the offer
Choose one product page on your Shopier store. Send ad traffic to that exact page, not to the store homepage. Keep the promise simple: one use-case, one benefit, one reason to act now (price, gift, bundle, limited stock, or a delivery perk).
If you need a quick pass on voice and claims, write three lines before you touch video:
The benefit in one sentence (problem → outcome).
The proof you can show (material, close-up, reviewer line).
The action you want (buy now, pick size, choose colour).
For brand voice guardrails, keep them written down once and reuse them across all ads; see Your brand voice is not a brief.
Prepare the Shopier page to convert
Do this before you make the ad, so the video and page match:
Product title in the exact words you will speak in the ad, so the click feels consistent.
First image shows the product clearly on a plain background; second shows use or scale.
Price, delivery timing and returns policy easy to see near the add-to-basket button.
Variants (size/colour) obvious and tappable on mobile.
The URL copies cleanly; add short UTM tags to track the campaign and ad name.
Plan the structure of a short vertical ad
Keep to one idea and build the ad around it. If you want a deeper dive on scene planning, use AI video is built scene by scene. A simple pattern that works for a Shopier product page link:
Opening: show the product in frame, name the benefit.
Proof: a close-up or a quick demo; if none, use a detail shot and a clear caption.
Objection: answer one worry (fit, material, charge time, capacity).
Offer: your reason to act (bundle, gift, delivery perk).
Action: “Tap to buy on our Shopier store.”
Use vertical full-screen as your primary format. Keep any on-screen text away from the very bottom and sides so it stays readable across placements. For alternate placements, keep a square cut ready; the same script can work with tighter crops — see One idea, nine aspect ratios.
Make the ad video from a Shopier product link
You can build this by hand, or you can paste the product page link into a product-to-ad video studio and auto-build a first cut from your photos and value props. In Reachype, paste your Shopier product URL, pick the product photos it pulls in, and lock your palette and wording with your brand book.
Set who the ad is for, pick vertical output, choose voice and subtitles, and generate. Edit lines that feel generic; keep the offer and the action sharp, then export.
If you already know how you like to shoot, and only need the upload and platform bits, skip the creative section here and follow the overlapped steps in How to make a Meta Ads video for an ikas store. The upload flow and placement choices are the same.
Add three quick variations
Small changes give you options in Ads Manager without rethinking the whole ad:
Opening frame: change the first photo or crop. Keep the spoken line.
Caption line: write one alt line for the offer (“Bundle today” vs “Free gift today”).
Square cut: reframe for feed placements while keeping the same voice.
This makes testing lighter without slowing your publishing cadence; more on why rhythm matters in Cadence beats volume.
Set up the campaign in Meta Ads Manager
Create one campaign with a clear goal. Sales works if you optimise for purchases; Traffic is fine if you only need clicks. Build it once, then swap the ad creative weekly.
In Ads Manager:
Create a campaign and pick your objective.
In the Ad Set, choose your placements. Keep vertical placements on; add feeds if you have a square cut.
Set your budget and schedule.
In the Ad, upload your video.
Add the website URL — paste the exact Shopier product link with your UTM tags.
Set the headline and primary text to repeat the offer and action from the video.
Pick a call-to-action button that matches the action on your page.
Publish and wait for delivery to start.
If you need the official steps for Ads Manager, use Meta’s guide: https://www.facebook.com/business/help/208257503870384
Keep the click-to-buy path clean
The viewer moves fast from ad to cart. Match the journey so there are no surprises:
The product name in the video matches the name on your Shopier page.
The first image in the ad appears first on the product page.
The price you speak or show is the price they see.
If you promise a perk, show it near the add-to-basket area.
Read results and iterate next week
Don’t wait for a grand “perfect ad”. Publish one, then improve one variable at a time next week:
Opening frame (product vs use-in-context).
Offer line (bundle vs gift vs delivery perk).
Action line (“Tap to buy now” vs “Choose your size”).
Log what you change and keep a simple dashboard of clicks and purchases you can trust; see Marketing dashboards. Keep your assets tidy so you can reuse what works; use your Library and your Brand book to lock the style.
Troubleshooting
Views but few clicks: the opening frame or first line is not clear. Replace the first shot with a plainer product view and move the benefit to the first line of on-screen text.
Clicks but no purchases: the Shopier page does not match the ad. Fix the first image, tighten the title, and move the perk near the add-to-basket.
Delivery starts slow: widen placements or try the square cut; keep the same script.
Comments ask about a detail you did not show (sizing, cable, battery): add a 2–3 second proof scene for that one detail and re-export.
Your weekly loop
Monday: pick one product and one offer; paste the link, generate, and export.
Tuesday: launch three variations from the same cut in Ads Manager.
Friday: read results, keep the winner, and plan next Monday’s product.
If you want to keep this under an hour a week, connect your Shopier catalogue once, then run the same flow each week from a product link using the product-to-ad studio and your saved brand book.
Useful tools for this workflow: