You will plan, script, and cut a vertical video that sells a specific ikas product on Instagram Reels. You’ll leave with a template you can reuse for every SKU.
Decide the offer and angle
Pick one product or bundle and one action you want: view product, add to cart, or claim an offer. Then choose one angle—speed, comfort, problem solved, or transformation—and stick to it for the whole video.
Offer: what someone gets today (price, bundle, limited run, or free shipping). Do not stack more than one.
Angle: what makes this product the obvious choice. One proof beats three claims: a demo, a before/after, or a quick test in-hand.
If you want the video to travel across placements later, plan it as one idea that can live in multiple sizes; see One idea, nine aspect ratios.
Pull what you need from your ikas product page
You already have most of the building blocks in ikas:
Product photos: pick 3–6 that show use, scale, and detail.
Variants: show color/size quickly or commit to one best-seller.
Reviews: pull one short sentence that names the outcome.
Specs/benefits: reduce to 2–3 value props you can put on screen.
Create a simple folder per product: /product-name/hook, /raw-clips, /photos, /captions.txt. This lets you repeat the process fast.
Write a 12-second script in clear beats
Aim short and direct. Use four beats that someone can grasp without sound.
Hook (0–2s): lead with the problem or a striking visual in use.
Problem-to-solve (2–6s): show the friction your product removes.
Demo (6–9s): prove the benefit with motion, not narration.
Offer + CTA (9–12s): show the offer and tell them what to tap.
Keep one sentence per beat. On-screen text should mirror the beat. If you prefer to build scene-by-scene with visual anchors, this is the right time to decide them; see AI video is built scene by scene.
Shoot or assemble the visuals
You can shoot fresh, use existing footage, or combine both.
Hook shot: a top-down unboxing, a quick fail your product fixes, or a before frame. Keep it steady and tight.
Problem sequence: two quick cuts that show the old way vs your way.
Demo: hands-in-frame using the product. Move with purpose: press, pour, zip, wipe, squeeze.
Beauty or detail: one close-up that lands the texture or finish.
If you can’t shoot today, use product photos with motion: punch in, pan, and stack simple text. Keep transitions simple: hard cuts beat flashy wipes.
Edit for Reels: vertical, captions, first frame
Set your canvas to vertical 9:16. Compose every frame around the center third to protect it across placements. Add burned-in captions for any spoken line and plan for sound-off comprehension.
First frame: make the benefit visible without reading.
Text: one line per beat; high-contrast and legible over motion.
Music: light, not dominant. Your cuts should tell the story.
End card: offer and a single CTA, same words you will use in the ad copy.
Brand voice stays consistent even in short video. If you haven’t defined it, establish the do/don’t lines now; see Your brand voice is not a brief.
Optional: connect ikas and Instagram to auto-generate a Reels ad
If you don’t have time to assemble from scratch, you can connect ikas and Instagram, pull a product link, and generate a Reels-format ad from your existing photos, reviews and value props. You’ll still choose the angle and offer; the system handles the vertical cut, captions and brand voice.
Paste a product URL to start from the exact SKU, then refine the name the ad will use, pick the photos, and confirm the on-screen lines before you export.
Write short copy that matches the video
Your primary text should match the on-screen beats. Avoid new claims in the caption. Keep it to one hook line, one benefit, one CTA.
Hook: restate the opening visual in words.
Benefit: name the outcome in the second person.
CTA: match the button text and on-screen CTA.
Consistency across formats helps you ship more often without diluting quality; see Cadence beats volume.
Set up the Reels placement in Instagram and publish
You can boost a Reel or run it as a placement in Ads Manager. For more control over audience and budget, use Ads Manager.
Campaign: Sales or Conversions objective.
Ad set: your country, language, and a broad audience if the pixel has signal; otherwise, start with interest clusters that tie to the problem your product solves.
Placements: include Reels placements. Keep the creative vertical.
Creative: upload the video, paste the copy, and set the CTA button.
Destination: link to the exact ikas product page you used to make the ad.
Tracking: confirm your pixel and event mapping are active.
Measure the first 48 hours and fix the weak beat
Watch the early signals: thumb-stop in the first 2 seconds, clicks to product, and cost to the event you care about. If performance is off, diagnose by beat:
If people don’t stop: swap the hook shot and first frame text.
If they stop but don’t click: strengthen the demo or clarify the offer.
If they click but don’t add to cart: tighten the product page match between video promise and above-the-fold content.
Iterate one variable at a time. Keep the angle constant while you test new hooks and demos.
A reusable template you can apply to every SKU
Once one product works, clone the structure for others:
Keep the 4-beat script and swap visuals and lines.
Reuse the end card format and CTA.
Build a small library of hooks (problem clip, unboxing, transformation) you can slot in per product.
If you liked the connect-and-generate route above, you can repeat it product by product without recreating brand voice and settings.
Troubleshooting quick answers
My footage looks flat: add one beauty close-up in beat 3 and raise contrast slightly; don’t over-grade.
Text is hard to read: add a solid or blurred strip behind the caption line; keep it in the center third.
It feels long: cut one beat by half, don’t speed-ramp everything.
No footage yet: use motion on photos; crop to hands and detail.
That’s the loop. One offer, one angle, four beats, vertical, captions, clear CTA. Repeat for the next product.